I was chatting with Penny at Digital Eskimo the other day about some research I’ve been reading on teen behaviour online and off.
She made the connection that perhaps the reason that MySpace’s demographic is fairly significantly (and suddenly) shifting to the 35+ age group may (in part) be attributed to parents joining the service to see what their kids are getting up to?
It’s an interesting thought – I wonder how one might test the hypothesis?
I’ve been invited to facilitate an afternoon workshop on 28 Feb at the Investor Weekly Branding conference, speaking on the topic of social media, web 2.0 and financial services. The session is entitled Impact of Web 2.0 on Financial Services: Beyond Facebook and YouTube and blogs, and the session outline is:
- Learn of various types of social media online communities
- See what consumers are doing to (your) Brand
- Investigate the ROI of social networks and the many revenue streams
- Understand how consumer communities are creating peer to peer financial services
- How to work with social networks now and in the future
The conference will be located at the Swissotel, Sydney (entrance on Market Street just opposite the State Theatre – map).
It seems that the financial services industry is keen to learn about social media – this session occurring shortly before the CPA Australia conference I’m also presenting at in May.
(Big thanks to Laurel for introducing me to the conference organisers – v. much appreciated!)
The latest Edelman “Trust barometer” was recently announced. There doesn’t appear to be a huge amount of difference from this year to last year’s statement, but I felt it had some interesting points that related to the impact social media can have for organisations.
“trust in media is rising because the definition of media has broadened to encompass social media,”
… trust in CEOs continues to lag at about 20% in the United States, versus 43% for an average employee. “Companies need to be engaged at the intersection of the top-down and peer-to-peer models of communication,” said Mr. Edelman, “relying on both experts and empowered employees to supplement statements by the CEO.”
… Only 20% of respondents trust corporate or product advertising.
Each of these continues to point to the role social media can play within an organisation. I think the “trust in CEOs” point is interesting, because a well-done executive blog can help personalise a CEO and increase trust.
Edelman’s comment about “experts and empowered employees to supplement statements by the CEO” is also interesting – again, social media can play a role. Blogging employees are one possibility (and have achieved a lot of value for both Microsoft and Sun in terms of increasing trust).
(These links were posted to my del.icio.us feed between 19-Jan-2008 and 23-Jan-2008.)
I’ve worked on a number of campaigns for NGOs and non-profits in the past and had the opportunity to look at what factors contribute to a successful campaign.
Over time I’ve developed a couple of criteria that I use to evaluate campaign ideas and communications methods. And in true web style, I’ve got a simple acronym to help remember them – PAMI: Personal, Actionable, Measurable and Integrated.
Recently Dave Winer has been talking a bit about Twitter reliability and the dangers of centralised social services. His riff has mainly been around reliability to build services on top of Twitter, but I also recall him mentioning the social benefits in times of need.
This article [via Priscilla] shows how important it might be to make Twitter bulletproof – if it is to become part of the fabric of an emergency response system, it will need to be.
(These links were posted to my del.icio.us feed between 15-Jan-2008 and 17-Jan-2008.)
I’m delighted to have been invited to present at the CPA Australia Centering on Excellence conference in May. My presentation session is entitled “Capitalising on the Convergence of Web 2.0″. Here’s the brief overview:
Meet our buzzword for the day: Web 2.0™. What does “Web 2.0″ mean, exactly? And is this just a passing fad, or is this a sign of significant social and business change to come? Through a mix of case studies, examples and short historical review, this session will cover both the ethos and technology that is the substance beneath the hype and look at the business, professional and personal benefits that can be gained through smart engagement with Web 2.0.
The session is on 22 May and the venue is the Menzies Hotel in Wynyard, Sydney.
It should be interesting to present “Web 2.0″ ideas to a “non-converted” audience (i.e. business-oriented, non-techy/web-geeks).
A project that I’ve worked on heavily for a few months last year (for Digital Eskimo) has just gone live: NewMatilda.com.
The site is still (unofficially) “beta” – there’s a few fixes and new features rolling out over the next few days & weeks. I’m very proud of my involvement in the site (during the strategy, scoping and design phases) – but kudos must go to d.mo producer Peter Cossey for getting it all across the line. Hopefully there’ll be an extended write-up on the d.mo blog soon (I’ll post a link once it’s up).
But in the meantime, check it out while we share a beer at the igloo :)
(These links were posted to my del.icio.us feed on 14-Jan-2008.)
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