When I was working at WWF-Australia a lot of effort went into making the organisation’s key email communications as effective as possible. So I was delighted today to see that Mathew from Freshview has chosen the Futuremakers email template as a sample of good email design in his SitePoint article The Principles of Beautiful HTML Email. (Thanks Mathew!)
A lot of “behind the scenes” work went into making sure that the email format worked across all the popular web email software (esp. Hotmail and Gmail). But also we had very clear objectives for the content layout, which is what Mathew highlighted in his article.