Social media & networking, Work

CPA Congress

I’ll be presenting at the CPA Australia Congress in NSW next week. I’m looking forward to the opportunity to present some new material – this time around web business (my focus will be web applications).

At my WDS08 talk I mentioned that CPA Australia were using Ning to encourage networking around the Congress. We’ve just started a group [site no longer available] there if anyone’s interested in participating.

Details of the session follow:

Maximising the opportunities of the online marketplace

From the embers of the ‘dot-com’ collapse we are seeing a new breed of internet-based businesses and rapidly evolving opportunities for business service delivery.

Yet even organisations that have the right formula are faced with the challenge of managing rapid growth whilst still ensuring quality of service.

Explore the key trends and concepts underpinning successful e-commerce businesses:

  • The rise of ‘Web 2.0’
  • Agile methodology
  • Leveraging network effects and the long tail
  • Mashups, social media and going mobile
  • User-centred and social design
  • Scaling and internationalisation challenges