Business 2.0, Social media & networking

Ubank slipup

I was going to post my thoughts on a recent slip up (putting it politely) by NAB’s Ubank – but Laurel and Stephen and John sum it up well.

The short of it – NAB was caught astroturfing on their own “social” site. (It’s a shame Cheryl’s original post is no longer available for broader context.)

What’s strange is that NAB/Ubank have broken some of the most obvious rules of engagement – something that even a Google search for “social media guidelines” would have picked up.

I don’t really have much to add… except, perhaps, to say to Laurel “it’s not me advising them” ;) I just felt it worth reposting in case you missed the kerfuffle – lessons to be learned etc…