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Meaningful innovation

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  • Published: Oct 30th, 2009
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Recently linked (27-Oct-2009 to 30-Oct-2009)

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  • The one essential Agile ingredient – "Trust means you have to give up Control. A lot of it. Imagination means you will have less Certainty. Correction means you have to acknowledge that you never had Perfection to begin with." As true for agile development as it is for social engagement strategies…
  • Donations as Revenue: Social Media Business Podcast – Good introductory video podcast (and companion blog post) from Laurel Papworth on donations as a source of funding for online communities.
  • The Big Green Idea – The British Council have launched a $10,000 grant for a "big green idea".

(These links were posted to my del.icio.us feed between 27-Oct-2009 and 30-Oct-2009.)

Interview: Damian Maclennan on Sydney Cyclist

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In preparation for some workshops earlier in the year, I spoke with Damian Maclennan about his community building efforts with Sydney Cyclist using the Ning platform. Damian has kindly granted me permission to blog the conversation here.

In the interview Damian talks about why and how he went about setting up the community, his thoughts on Ning as a community platform, and he shares some of the lessons learned in building and maintaining it.

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World Usability Day in Sydney – 12 Nov

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I’m delighted to be presenting as part of the UPA activities for World Usability Day in Sydney on 12 November.

The theme is something close to my heart: “Designing for a Sustainable World”. I’m presenting two short talks at the Blacket Hotel, King Street Sydney:

Usability in a sustainable future

[4:40pm] Usability and human-centered design practices are likely to play significant role in the success of sustainability initiatives. This talk will review some of the connection points between these two disciplines, illuminated by examples of usability in sustainable projects from across the world.

Exploring the Human Habitat

[4:00pm] Ethnographic and contextual inquiry research techniques can provide valuable insights that inform sustainable practice and communications. This talk explores the process employed to develop the second version of WWF’s “Future is Man Made” sustainable living site (currently in it’s third evolution) which utilised “mobile diaries” among other techniques to gain a deeper insight into participant behaviour to inform the site’s design.

I’ve been informed by the organisers that there are a few presentation spots still open on the day, so if you would like to speak, or know someone that may be an interesting addition to the program, let me know

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  • Published: Oct 22nd, 2009
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Recently linked (20-Oct-2009 to 22-Oct-2009)

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(These links were posted to my del.icio.us feed between 20-Oct-2009 and 22-Oct-2009.)

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  • Published: Oct 19th, 2009
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Recently linked (15-Oct-2009 to 19-Oct-2009)

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  • Climate (and other) change – Awesome post by Duncan at Digital Eskimo for Blog Action Day – says everything that I wanted to so, just more eloquently…
  • At your service – Damian Kernahan makes his case for service design. Filled with some terrific stats. (via @pennyhagen)
  • GovHack – "GovHack is a free, intensive day and a half (in Canberra) exploring ways of creating mashups and applications with government data and services, and most importantly building some applications before the event is over."

(These links were posted to my del.icio.us feed between 15-Oct-2009 and 19-Oct-2009.)

Blog Action Day: Climate Change

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Today is Blog Action Day and this year’s theme is “climate change”. This post is my contribution, cross-posted on my personal blog.

For those that don’t know, world leaders are meeting in Copenhagen December this year to discuss climate change and their responses to it.

So far we have seen very little from world leaders in terms of real, concrete targets and changes. There is a lot of hope (though dare I say not a lot of expectation) that the Copenhagen talks will result in an updated global agreement that reflects the severity of the situation as outlined by the scientific and economic communities (although Obama’s recent executive order is a positive sign).

It seems that governments the world over are having a deal of trouble committing to targets that are decades away. But I suspect this is part of the problem – the focus on decade long cycles (e.g. “25% by 2020″) needs to shift binding 1 and 5 year targets and plans as well. Whilever plans focus on 10 or 20 years away, action will not be swift. Let’s reduce by 1% this year, an addition 2% next year and soon the totals will add up to the 25%+ that we need to achieve.

To most people it is clear that societally we need to rapidly (i.e. over the next 10 years) reduce carbon emissions across the globe. It is also clear that the costs of acting now will be much lower than later.

To put this into perspective, WWF-Australia recently teamed up with Climate Risk to produce an estimate that places the cost of transforming to a low-carbon economy in Australia at half the cost of the recent economic stimulus package – if we act now. If we allow the amount of carbon in the atmosphere to reach potentially catastrophic levels, the cost will be far, far greater.

Our government and business leaders know this. There is popular support for action. And yet things are still stalled…

What we do know

While there are a lot of unknowns, and acknowledging there is no “silver bullet” solution to reducing carbon emissions, there are a few things that are already underway and with further support will make a significant impact on our emissions.

Renewable energy

Renewable energy systems need to be developed and rapidly deployed to offset coal-based generation. So-called “clean coal” is not a long-term solution, yet it has a medium-term development cycle – the case just doesn’t stack up (you might consider joining GetUp’s “iCoal 2.0″ campaign to let our politicians know we know).

Investment needs to be channelled to existing and emerging technologies such as wind, solar, and wave energy. Report after report shows how these, existing, technologies can service our needs. Google has stated that more early stage funding is required. But of course there are myriad ways the government could be supporting the industry – a “real” emissions trading scheme (one that doesn’t let big polluters off the hook) or feed in tariffs are a good start. But even better support for R&D in the area would be welcome.

Alternative fuel vehicles

Alternative fuel vehicles – especially electric vehicles powered by renewable energy – will play a significant role in the short-term transformation of mobility towards low-carbon goals.

It seems that the market has landed on electric vehicles – with the Tesla roadster launched and the Model S on the way in 2011, GM launching the Volt in 2010, followed hotly by the Nissan LEAF late 2012. Nissan’s concept is interesting as they plan to lease the battery – the most expensive component in electric vehicles – to reduce the up-front cost of the technology for buyers.

And of course A Better Place has a novel concept that they hope to launch in Australia, among other countries, soon.

There are longer-term solutions, including re-thinking our cities, something that City of Sydney council seems to be making a lot of noise about with their 2030 Sustainable Sydney plan. But in the short-term cars will be the transport option of choice for many people as our existing infrastructure is geared to best support this mode of mobility.

Energy efficiency

Energy prices will inevitibly increase over time – if not through government levies through geo-political and other factors. In addition, a shift to renewable energy will to an extent require us to be more efficient with our use of energy.

But being more efficient now can also have a significant positive impact by reducing consumption, or maintaining current levels of consumption as population grows, reducing the need for new capacity while new renewable energy capacity enters the mix and some emerging technologies gain a footing.

This is where individual action can make a big difference – if we all choose more efficient appliances, upgrade to more efficient lighting technology, and the like can reduce the need for new capacity, as well as reducing our bills.

Collective action

Over the past few years there’s been a lot of emphasis on individual action – in us as “consumers” playing our part in creating demand and making lifestyle changes. While individual action is important, this will only get us so far.

We need our leaders in government and industry to truly step up to the mark. This is why the Copenhagen agreement is so critical. There will be many, many actions that can be taken in the lead up to the Copenhagen talks – but on this Blog Action Day can I suggest writing or speaking to your federal government representative (you can user OpenAustralia to find out who your rep is) and telling them how important this issue is. Outline the ways that you’re doing your bit, and put forward your ideas about how you want the government to do theirs.

If that’s too much, consider casting your vote with EarthHour, or support an environmentally-focused non-profit who is doing good work in the area.

In either case, let’s give our political leaders the support they need to ensure that we get the right result at Copenhagen.

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  • Published: Oct 14th, 2009
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Recently linked (14-Oct-2009)

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  • HTML5 and video in email – Video with fallback images just might now be possible using HTML 5's video tag – Dave Greiner at Campaign Monitor spells out the details…
  • SEO FAQ – And a follow-up post from Derek…
  • Spammers, Evildoers, and Opportunists – Given the series I've been writing on SEO, I thought this rant from Derek Powazek might be of interest to y'all…

(These links were posted to my del.icio.us feed on 14-Oct-2009.)

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  • Published: Oct 12th, 2009
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Recently linked (05-Oct-2009 to 12-Oct-2009)

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  • The third way for designing enterprise wiki information architectures – James Dellow outlines a "hybrid" social/structured approach to wiki design – the thinking behind it resonates with my experience.
  • The two App Stores – An excellent post by Marco Arment (the dev behind Tumblr and InstaPaper) on Apple App Store "economics" (two very different models operating within the App Store ecosystem). I'm definitely an "App Store B" person…
  • Tweeting is more than just self-expression – "Companies are also benefiting from Twitter, where 20 percent of the tweets contain requests for product information or responses to the requests, according to Jim Jansen, associate professor of information science and technology in the College of Information Sciences and Technology (IST) at Penn State."

(These links were posted to my del.icio.us feed between 05-Oct-2009 and 12-Oct-2009.)

Exploring SEO – Part 6: Technical matters – the invisible

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It’s been, like, forever, since my last post in this series – feels like time to pick it up again and finish the series…

The suggestions in this post are focused on the “behind-the-scenes” elements of your site – to the untrained eye they may not be visible/obvious.

This post definitely sways towards the geek end of the spectrum (just a fair warning if that’s not your thing). However, even if you’re in management, it helps to understand these things for when you’re briefing your tech team.

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Sourcemap

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I came across Sourcemap (via FastCompany) the other day – a project by MIT that aims to map out where products come from, down to the material level in some cases. Check out the vid:

Getting Started with Open Supply Chains from Matthew Hockenberry on Vimeo.

From the site:

Sourcemap is a tool for producers, business owners and consumers to understand the impact of supply chains. Our site is a social network where anyone can contribute to a shared understanding of the story behind products.

I’ve long imagined tools like this making it easier for the public and other organisations to both determine the footprint of the products they use, but also to make this information available and learn from others in the process.

Acknowledging that the site is beta and still very early days (and also being a fan of the agile “fail early, learn often” approach) I don’t think the site yet lives up to the stated objective of telling the “story behind products” (such wording evokes images of initiatives such as Patagonia’s ‘The Footprint Chronicles’). That said, it seems to me to be a big step in that direction on a much broader level.

I like the fact that it is, in part, a crowdsourced approach. The QR codes that allow producers to create a URL pointer to the Sourcemap page for a product is also a nice touch – though I’m still not convinced about QR codes (I’ve not had much success using them personally, and the impression I get is that they are far from “mainstream”).

I’m also not sure what the business value for organisations opening up their supply data is – I suspect the emissions calculation aspect of the tool would not be totally sufficient to do so, but it will be interesting to see how the database develops over time. The about page hints that organisations wanting to promote their eco-credentials may also want to use the tool – I think this is probably a stronger “market”, albeit a potentially small one…

There are some parallels here with Nike’s attempt to open up its supply chain as part of their “Considered” product line and philosophy. While I agree with Joel Makower that radical transparency may not save the earth, tools such as Sourcemap will hopefully make it easier for organisations to become more transparent, which is definitely a good thing for customers and the environment, even if it is only part of the puzzle.

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