Government 2.0, Social media & networking

VicRoads social media case study

In mid-2009 we had the pleasure of working with the VicRoads team on a series of workshops for staff from across the organisation as an introduction to social media and networking.

The workshops were in part presenting these tools to staff, as at the time they were still quite new, and in part to inform and generate ideas for a broader social media strategy for the organisation.

So I was delighted to see that one of the folks involved in that initial strategy, Jonathan Roper (at the time with Paris First, now running Briarbird) has posted a series of video interviews talking about a recent social media initiative using an internal blog to gather feedback and generate dialogue for organisational improvement.

There’s some great stuff in there for anyone considering how to apply social media in a government organisation — well worth checking out. It seems that some of the ideas we were talking about in those early workshops are really starting to take shape within VicRoads, which is fantastic to see.