Business 2.0, Design, Presentations

Service design presentation at Saasu Conference 2012

Saasu Cloud Conference 2012

I’m really looking forward to be joining the crew at Saasu and a bunch of great speakers, including Stillgherrian and Phil Morle at the Saasu Cloud Conference 2012.

Perhaps unsurprisingly I’ll be talking about service design. As one of the founders of Saasu (full disclosure: Saasu is a Zumio client and I personally remain a shareholder) I know that the principles of service design have always been a core part of what the company does. This commitment, I think, is reflected in my conversation with CEO Marc Lehmann when he first spoke to me about the conference. He was emphatic in making it clear that the conference will be 100% focused on supporting Saasu customers, not spruiking products or services.

So my talk will be exactly that — I’ll be exploring service design from the perspective of Saasu’s customers and how it impacts SMEs, accountants and the finance industry. I’m looking forward to sharing some of our learnings on how design thinking can deliver practical benefits and to get feedback from participants at the conference on how they see service design working (or not working) for them. I’m looking forward to attending the whole conference — it’s shaping up to informative and inspiring day…