Zumio

Meaningful innovation

The circular economy

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Explaining concepts like Product Service Systems and “service dominant logic” can be tricky, so it’s always great to come across good resources like the video below from the Ellen Macarthur Foundation (via Good.is):

The video uses the term “circular economy” to explain one of the aspects of Collaborative Consumption (product service systems). It strikes me as a great introduction to the key concepts and benefits.

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