Business 2.0, Design, Government 2.0, NGOs & Nonprofits, Presentations, Sustainability

Designing for Purpose

Last week I had the pleasure of attending the February instalment of Design Thinking Sydney, a monthly meetup for exploring design thinking practice.

I was stoked to be asked to present on the topic of Designing for Purpose. My presentation slides below:

I need to do a tiny bit of tidy-up on my notes, but I hope to do so over the weekend, and I’ll post them here once they’re done.

As I suspected a number of attendees at the session would be relatively well-versed in the ideas behind design thinking, I wanted to focus a bit on what’s different about applying these practices in a for-purpose context.

Given a tad more preparation time, I’d reframe a few of the points I made to be more positive (it may come across as a bit negative!) But I think these methods hold tremendous value, and that it’s really important that we continue to develop these practice—just that we go in with our “eyes open” and to be prepared for some of these differences and challenges.

The main points of difference I identified (and, of course, there are probably more than I’ve highlighted here) were in how we:

  • Define value
  • Embrace and frame “failure”
  • Engage with stakeholders
  • Encourage behaviour change
  • Measure and evaluate

Thanks to the organising committee for the invite, and for the participants who asked questions and came and spoke to me after—it was a great opportunity to dive in and explore and challenge the things I presented, which I found most valuable and enlightening!


Also published on Medium.