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Outcomes through engagement

Exploring SEO – Part 6: Technical matters – the invisible

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It’s been, like, forever, since my last post in this series – feels like time to pick it up again and finish the series…

The suggestions in this post are focused on the “behind-the-scenes” elements of your site – to the untrained eye they may not be visible/obvious.

This post definitely sways towards the geek end of the spectrum (just a fair warning if that’s not your thing). However, even if you’re in management, it helps to understand these things for when you’re briefing your tech team.

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FullCodePress

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Just a quick note to say that the Web Standards Group FullCodePress is happening again in May this year. What’s FullCodePress?

Web teams from different countries take each other on to build a complete website for a charity in 24 hours. No excuses, no extensions, no budget overruns.

If you’re in a non-profit and would like to apply to be the lucky charity, check out the details and apply before Friday 17 Apr 2009…

Designing for the device

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I just attended the Web Standards Group Sydney meetup and saw another set of great presentations. The two on mobile development were of particular interest, though – a) because I’m presenting at Web Directions South in the same session time as Tim and Pete’s ‘Developing for the iPhone’ presentation (of which tonight’s was a preview); and b) because I’m interested in developing for the new breed of browsers coming on the market.

Ever since the iPhone was released my interest has focused around how the change in context will impact behaviour and usage of such a device (Tim and Pete’s presentation had some interesting stats on this front – tease). The iPhone is not just a phone – and it’s the context of use of having a usable, internet enabled device with a well designed and innovative interface (the multi-touch screen) that I’m really keen to both experience and design/develop for.

Tim, Pete and the team at news.com.au have done a great job with the iPhone specific UI for News Limited – I really appreciate the iterative approach they outlined and how that has resulted in quite a nice interpretation.

During both mobile related presentations tonight the idea of developing a UI for a specific device was raised as both essential – to leverage the capabilities native to the device, such as the multi-touch screen and click to call in the iPhone’s case – and problematic – from the standpoint of standards-based development and the overhead of developing for multiple platforms.

I think that the news.com.au experience demonstrates that standards will still play an important role – peeking under the hood of the iPhone version still shows an awful lot of standards-savvy markup, and from the sound of things it should be possible to “port” the iPhone version to other enhanced mobile browsers in due course.

But I suspect it will be some time before mobile-oriented development will standardise to the point of traditional web browsers. With a PC/Mac/Linux etc. there’s a core, dominant interaction paradigm in place – a mouse, a window, a browser, common UI elements. With mobile devices, that completely changes. The interaction paradigms are quite different between platforms – using a joystick vs. buttons vs. a numeric keypad vs. a QWERTY keyboard vs. a touch-screen etc.

Some level of customisation will be required to make the user experience a positive one on different classes of devices. Hopefully, though, these different classes will start to consolidate fairly quickly, so we can target groups of devices – i.e. multi-touch (see the Nokia iPhone for example) vs. QWERTY vs. tradition – rather than having to support each individual device from each manufacturer.

Web Standards Group meetup

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A week and a bit ago I had the good fortune to attend the Web Standards Group meetup with guest speakers Richard Ishida and José Manuel Alonso, both from the W3C.

Over the jump are my notes from the session…

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Greening your web page

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A little while back, Blackle got a lot of coverage for putting forward some ideas about how web design can reduce electricity consumption. Unfortunately, the calculations of that particular approach, which centered on monitor energy consumption, have been widely debunked due to the now prevalence of LCD monitors.

The other day I came across a slightly different approach presented by Steve Souders [via Ajaxian] – which presents a rough calculation of how a reduction in page weight might reduce electricity consumption at the server side.

Interesting – especially if it holds up to scrutiny. What I like about it most is that it suggests that coding best practices, like web standards, server-side compression, and code optimisation, can actually have green benefits as we strive to reduce energy consumption.

Who woulda thunk it…

Inline CSS emails at Campaign Monitor

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The folks at Freshview have introduced yet another great feature to Campaign Monitor, their web-based email management system: Automatic inline CSS styles.

While there are tools out there that do this (most of which I found out about through the Campaign Monitor blog), having this functionality embedded within the tool itself makes it even easier.

While this probably only means something to developers, it actually will save clients a lot of money too – developers have to spend a lot of time maintaining and updating newsletter templates to get them working right in various email clients. This “one click” solution will make that whole process a lot easier.

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