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Meaningful innovation

AnTAR Impact award

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My friend Priscilla and the team at AnTAR have won a MySpace Impact award. Congrats!

The key take home:

If it hadn’t been for the relationships that we have been building over the past year and a half on MySpace, we would not have had as many votes and may have not won. It comes back to relationship-building again: people are more likely to do something for you when they know who you are and what you’re about. If MySpace is part of your online engagement strategy, you need to be in it for the long-term.

Big moves in social media tech

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There’s been two big announcements in the world of the social media technology in the past few days.

Google Social Graph API

First came the announcement from Google of the Social Graph API. Ajaxian have a quick code example of what can be done from a technology perspective, and Joshua Porter has two posts looking at the benefits and potential dangers of the API, incl. reference to an excellent (though slightly alarmist, I feel) post from Danah Boyd on the risks, esp. to young people.

I’m on the fence with regards to the dangers. On the one hand I agree with the notion that this information is already public, so shouldn’t be an issue.

But where this argument falls down is that it’s not always obvious when data will be made public – in the past I’ve inadvertently exposed both my mobile number and home address publicly online without realising it – a tool like this may make it easier for unscrupulous individuals to mess with us.

MySpace developer platform

Right on cue, MySpace release the details of their developer API – covered well by Ajaxian.

As the article notes, what’s especially interesting about the API is that they are using the OpenSocial API (which has also just been updated), supported by Google, Ning, Bebo, Plaxo and Six Apart.

I’ve yet to dig into the details of either system, but both announcements are likely to change the social media landscape significantly in the coming months…

Are parents responsible for MySpace’s aging population

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I was chatting with Penny at Digital Eskimo the other day about some research I’ve been reading on teen behaviour online and off.

She made the connection that perhaps the reason that MySpace’s demographic is fairly significantly (and suddenly) shifting to the 35+ age group may (in part) be attributed to parents joining the service to see what their kids are getting up to?

It’s an interesting thought – I wonder how one might test the hypothesis?