We collaborate with our clients, applying our expertise in digital product design and delivery (user experience), sustainability, service design thinking and Lean Startup approaches to deliver to their business objectives, while also achieving sustainability outcomes.

Depending on where you’re at in your journey, we can help you:

  • Generate new ideas—e.g. business models, products and services—that harness the power of the networked and socially aware economy
  • Translate your ideas into compelling designs, informed by customer insights, with high market potential
  • Build and test new offerings in the market
  • Refine and evolve existing offerings to increase traction

The net result is reduced risk and a higher strike rate in terms of market adoption.

Our proven framework supports organisations through the key phases of new product and business development, helping to untangle what is sometimes referred to as the fuzzy front end of the design process—where opportunities are identified and concepts are tested and developed.


We do this at both the organisation level—for example when developing business plans and strategies—and the project level—for example, in the design of a new product or service (or re-imagining an existing one).

Our approach provides a solid foundation to navigate the inevitable ambiguity of this challenging phase in innovation practice—uncovering opportunities for innovation, identifying optimal solutions, while also reducing risk.