Software & web applications

New feature in Campaign Monitor

Freshview have announced a new feature that allows you to compare the performance indicators (open, bounce, click rates) across a number of campaigns.

I can see this feature being immensely useful for anyone that is using the tool. Previously I’ve had to pull together various reports in a spreadsheet to get nice graphs comparing performance over time etc. and this makes it a lot easier.

I also dig Mathew’s suggestion of doing A/B comparison of different subject lines etc. A great way to tweak the performance of your campaigns.