NGOs & Nonprofits, Social media & networking

Three tips for non-profits

Beth Kanter interviews David Neff:

Good advice. I think the “experiment” tip is essential. Clay Shirky, in his Web 2.0 talk, mentions “failing informatively” – I think experimenting with the sites and spaces, before you put your brand into them, is a great way to “fail informatively” with minimal brand risk.

That may mean setting up a dummy profile to play around with the technology, or it may mean setting up a personal profile and connecting with friends and colleagues – getting a sense of the space and learning the ropes while you’re there.