My friend Priscilla and the team at AnTAR have won a MySpace Impact award. Congrats!
The key take home:
If it hadn’t been for the relationships that we have been building over the past year and a half on MySpace, we would not have had as many votes and may have not won. It comes back to relationship-building again: people are more likely to do something for you when they know who you are and what you’re about. If MySpace is part of your online engagement strategy, you need to be in it for the long-term.