Average open rates and response rates for email appeals[article no longer available] – "The average open rate for email appeals is 14%" – with pointers to the source.
- Innovators in Social Media – Beth Kanter is among others interviewed for the Business Week video on innovation in social media and networking.
- Is Social Media Bullshit? – An excellent presentation with voiceover by Jay Neely summarising some of the key benefits of engaging with social media and networking tools in business. Well worth the 5 mins it'll take to watch…
- What I learned redesigning the Campaign Monitor newsletter – Great tips from Campaign Monitor based on their experience redesigning their own email template.
(These links were posted to my del.icio.us feed between 16-Feb-2009 and 21-Feb-2009.)