It may seem fairly straightforward, but in a few recent conversations/engagements I’ve noted diverging opinions of what is considered “strategy” versus “tactics”. Damian Damjanovski posted last year on the same challenge (so it would appear I’m not alone in this experience).
In the midst of undertaking some reading for my masters studies, I came across this definition in ‘Strategies for change’ (Connor, PE, Lake, LK & Stackman, RW 2003) citing Robert Lauer, which I thought was pretty succinct (and similar in intent to Damian’s definition:
a strategy is “the general design or plan of action,” whereas tactics are “the concrete and specific actions that flow from the strategy.” While strategies evolve [more slowly] over time, tactics can change quickly, being added or dropped as the strategy for change is implement.
Just wanted to collect it here for future (publicly accessible) reference…