I’m really excited to be presenting at the UX Australia conference this year, being held in Sydney. I’ll be presenting on our learnings from our work to date with the FlavourCrusader initiative, including the session we ran at the last Social Innovation Sydney event.
My session is called Eating our 2 and 5: Designing to change food behaviours using mobile devices and will explore how:
- Designing for sustained behaviour change benefits from consideration of additional factors than those found in a purely commercial context
- User experience techniques can be utilised to provide an understanding of “enabling” (and conversely ‘disabling’) factors of behaviour change, as these often present themselves only in context of use
- Novel rapid testing and research techniques can be utilised to simulate such context in a group testing environment
- User interface design choices take on extra gravity when considering behaviour change as an outcome. For example, applied appropriately, game mechanics can be a powerful driver to encourage desired behaviours beyond product use.
On that last point I’ll definitely be interested to attend Paris Buttfield-Addison’s talk Gamification sucks: Lessons from the field, though I suspect from the description we have somewhat similar views on the matter ;)
In fact, I’m humbled to be included in such a diverse and inspiring field of presenters, including contributions from our friends at Digital Eskimo, Rob Manson, and Oliver and Rod from Mobile Experience, among others.
It looks like a fantastic event, which given the feedback I’ve heard from past years’ events is the norm — well worth picking up an early-bird ticket for I’d say…