I’ve been giving the topic of “digital strategy” a bit of thought lately—what does it mean, exactly, in today’s marketplace, to have a digital strategy?
In jamming around some ideas, I recently jotted down the following:
The lines between what’s digital and what’s not have been permanently blurred. Our customers and stakeholders no longer see digital as something separate to their day-to-day “real world” experience. So you can’t afford to either.
The biggest opportunities are often not found in a simple app or product. They require a rethinking of how we do business—how we engage stakeholders in the definition, design and delivery of solutions. How we organise our own resources. How we manage our business to manage risk and build a culture of innovation.
The general vibe I was trying to capture was that having a separate “digital strategy” is problematic in a world where mobile and social technologies enable increasingly integrated experiences—where the “online” and “offline” distinction is less and less meaningful.
I was interested to read, then, a post from McKinsey entitled ‘Transformer in Chief’: The new chief digital officer. So, when early in the article, Tuck Richards notes:
Digital isn’t merely a thing—it’s a new way of doing things. Many companies are focused on developing a digital strategy when they should instead focus on integrating digital into all aspects of the business, from channels and processes and data to the operating model, incentives, and culture.
…it all sounded rather familiar. Continue reading
Lisa Kay Solomon has a great post entitled The New MBA: A Masters in Business Ambiguity:
Long gone are the days of “Mastering Business ‘Administration.” (What are we administering anymore?) Today, the model we should be teaching is more appropriately titled: “Mastering Business Ambiguity.”
It’s a great piece—I’d recommend checking it out.
But it also sparked for me some thinking about the role that we (at Zumio, but also designers more generally) play, and I think that a critical part of our value to our clients is in working through ambiguity—the so-called fuzzy front end of business and product development.
This is a cross-posting of a post originally published on the IDX Backstage Blog.
It was prepared as a “leave behind” resource for participants at the 2014 Design for Social Innovation conference who attended the speed teaching session I hosted on mobile diaries.
In the spirit of Legible Practice I wanted to document in a bit more detail some of the aspects of what was discussed in those sessions. I hope this is a useful resource for participants and those who weren’t able to attend but are interested in the method. I’d be delighted to hear any feedback you might have…
Header image: janitors @ Flickr
This is a cross-post from the Indigenous Digital Excellence “backstage” blog.
Some time ago I came across an idea/method from Adaptive Path that the authors dubbed Design a superhero. In that blog post, Leah Buley outlines the method and how she’d had some success using the method in the context of user interviews as a fun and engaging way to gather user requirements.
I really liked the idea and felt that the method may also have utility in a workshop context as an introductory activity. I’ve since had the opportunity to test that theory in a number of workshops (with some minor variation from Leah’s original description) and have found it very effective in this context. Continue reading
This time last week I was deeply engrossed in the IDEA Summit, which was a gathering of people exploring what “indigenous digital excellence” means.
I was privileged to be one of the co-facilitators for the sessions, and had the opportunity to briefly present on the concept of “design thinking”. Hopefully I did the topic justice in such a short timeframe (15 mins)! My presentation is embedded below, or you can download a PDF of the presentation with my associated speaker notes (PDF 3.9MB).
The event, which ran over 2 days, was a really inspiring experience to participate in. The atmosphere was awesome, in no small part due to Rhianna Patrick’s “MC” role.
The event culminated in a presentation of 5 ideas explored by the participants to a broader audience of invited guests. The 5 ideas emerged from exploration of a number of key themes that emerged early in the Summit around self-determination, appropriate technology, sustainability (for communities to manage and continue initiatives beyond the initial “seed”), mobile, and cultural transmission.