NGOs & Nonprofits

Giving racism the finger

Give Racism the Finger

We’ve been pretty busy these past few weeks, but seemingly not as busy as the folks at All Together Now, the organisation behind the Give Racism the Finger campaign (also on Facebook). We’ve donated 1% of our profits for the March–June 2011 quarter (did I mention we’ve been busy?) as part of our regular giving program to support organisations doing great work in the community.

Chatting to Priscilla Brice-Weller, founder of All Together Now, it seems that the campaign is going from strength to strength, with a new initiative (that I’ve sworn to secrecy about!) launching soon. But this year has already seen some impressive results.

Over four weeks in May and June 2011, All Together Now worked in partnership with The Body Shop. The Body Shop asked their customers to Give Racism the Finger by dipping their finger in ink and putting their fingerprint on a board in the store. In doing so, they were committing to speak up when they witness racism. During the in-store campaign The Body Shop helped All Together Now to collect 50,706 fingerprints in 83 stores across Australia, which resulted in 150,000 conversations about racism between store staff and customers.

Priscilla also tells me that the annual Social Cohesion report (by the Scanlon Foundation) released in September 2011 showed that 1 in 7 Australians have been a victim of racism in the past year… that’s around 3 million Australians! So it’s great to be able to support organisations like All Together Now in helping tackle such an important issue. We hope you’ll join us and do the same…

NGOs & Nonprofits, Presentations, Social media & networking, Sustainability

Presenting at UX Australia

I’m really excited to be presenting at the UX Australia conference this year, being held in Sydney. I’ll be presenting on our learnings from our work to date with the FlavourCrusader initiative, including the session we ran at the last Social Innovation Sydney event.

My session is called Eating our 2 and 5: Designing to change food behaviours using mobile devices and will explore how:

  • Designing for sustained behaviour change benefits from consideration of additional factors than those found in a purely commercial context
  • User experience techniques can be utilised to provide an understanding of “enabling” (and conversely ‘disabling’) factors of behaviour change, as these often present themselves only in context of use
  • Novel rapid testing and research techniques can be utilised to simulate such context in a group testing environment
  • User interface design choices take on extra gravity when considering behaviour change as an outcome. For example, applied appropriately, game mechanics can be a powerful driver to encourage desired behaviours beyond product use.

On that last point I’ll definitely be interested to attend Paris Buttfield-Addison’s talk Gamification sucks: Lessons from the field, though I suspect from the description we have somewhat similar views on the matter ;)

In fact, I’m humbled to be included in such a diverse and inspiring field of presenters, including contributions from our friends at Digital Eskimo, Rob Manson, and Oliver and Rod from Mobile Experience, among others.

It looks like a fantastic event, which given the feedback I’ve heard from past years’ events is the norm — well worth picking up an early-bird ticket for I’d say…

NGOs & Nonprofits

Amnesty are hiring

Another quick note to mention that Amnesty International Australia are hiring – from the AIA team:

AIA is recruiting! We’re looking for an experienced, energetic digital marketing professional to help us with our ambitious growth objectives. The role is responsible for designing and implementing online initiatives to recruit, retain and mobilise supporters. They need to be a whizz at copywriting, e-comms, design optimisation, SEM, SEO and social media — plus a bit of a data geek.

More information about the position is on the AIA site.

NGOs & Nonprofits

Social Innovation Camp this weekend

As mentioned previously, I’m attending the Social Innovation Camp organised by ASIX this weekend – now only one sleep to go.

I was going to write a quick post on my hopes for the weekend, but I read James Dellow’s take on it this morning and he says it better than I could, so head over and have a read of what he said ;)

I, too, will be attending in a “roving ‘mentor'” capacity, and I’m very much looking forward to participating in developing the variety of interesting and inspiring projects that have been invited to the camp. Should be a lot of fun…

Registration for attending the camp is now closed, but for those of you who want to follow proceedings from afar, follow AuSIX on Twitter, or search for the #ozsicamp hash tag.