In the previous posts in this series I’ve focused a lot on the “conceptual” aspects of SEO – the non-technical things that can make a big difference to your SEO efforts. Many of these aspects have other practical and usability benefits.
Over the next few posts I’m turning to some of the more technically-oriented things that you can do to optimise for search engines. These posts definitely sway towards the geek end of the spectrum (just a fair warning if that’s not your thing). However, even if you’re in management, it helps to get an overview on such matters if only for when you’re briefing your tech team.
Today’s post focuses on technical matters that are visible to your participants (i.e. they impact how your users access the site). Future posts will look at some of the behind-the-scenes things you can do to assist search engines.
As before, many of these tips are best practices for other reasons, but they all certainly provide SEO benefits as well. Some techniques will have a bigger impact than others, and how much impact a particular technique may have on rankings is largely unknown (as far as I can tell) as most search engine algorithms are closely guarded secrets. So even if you can’t apply all these techniques, it’s still worth incorporating as many as you can into your site.