Some time ago I came across an idea/method from Adaptive Path that the authors dubbed Design a superhero. In that blog post, Leah Buley outlines the method and how she’d had some success using the method in the context of user interviews as a fun and engaging way to gather user requirements.
I really liked the idea and felt that the method may also have utility in a workshop context as an introductory activity. I’ve since had the opportunity to test that theory in a number of workshops (with some minor variation from Leah’s original description) and have found it very effective in this context. Continue reading →
I dig this infographic+voiceover explanation of two different approaches to brand. I think it highlights the need to focus on people as opposed to message, which of course gels with my line of thinking…
The only thing that I’d add is that perhaps there’s more to the “designed brand” than just “look & feel” – organisations still need to understand what they are aiming for in order to engage their people around those ideals.
In this sense I think the design of a brand is still a little bit “inside out”, although I think this should be informed by the people outside the organisation to ensure that it’s aligned with their expectations and motivations.
I don’t think Josh or Brandon are suggesting otherwise, just pointing this out as it’s not made clear in the video itself.