Two interesting posts came across my Twitter stream today.
The first: How To Monetize A Social Network: MySpace And Facebook Should Follow TenCent looks at how Chinese social networking company TenCent totally gets the “because effect” and raises more $$ through non-advertising revenue than Facebook or MySpace.
This was followed by the news that Social networking is bigger than email – with 10% of “internet time” devoted to social media. (I’m still digging to find what the other 90% is used for…)
According to that blog report (I haven’t had a chance to read the full report yet): “The search for a workable ad model is even more urgent now that social media has broken out of the youth demographic, Nielsen found.”
Perhaps, then, Nielsen are looking in the wrong place?
- Stockvault.net – Another free stock photo site and community. A potentially useful addition to iStockphoto and Stockexchange.
- Sprout Builder – “Sprouts” are widgets that you can add to your site and share with others, created from your own media. Although I’ve not looked deeply into them, they seem a handy and quick way to build promotional widgets for your organisation or cause.
- Is the Tipping Point Toast? – This article has been spreading like wildfire through blogland. A rebuttal, of sorts, to “The Tipping Point” concept where a few “influentials” take trends viral. Thought provoking, and I would say essential reading for anyone in the marketing biz.
(These links were posted to my del.icio.us feed between 28-Jan-2008 and 04-Feb-2008.)
(These links were posted to my del.icio.us feed between 15-Jan-2008 and 17-Jan-2008.)