NGOs & Nonprofits

Giving racism the finger

Give Racism the Finger

We’ve been pretty busy these past few weeks, but seemingly not as busy as the folks at All Together Now, the organisation behind the Give Racism the Finger campaign (also on Facebook). We’ve donated 1% of our profits for the March–June 2011 quarter (did I mention we’ve been busy?) as part of our regular giving program to support organisations doing great work in the community.

Chatting to Priscilla Brice-Weller, founder of All Together Now, it seems that the campaign is going from strength to strength, with a new initiative (that I’ve sworn to secrecy about!) launching soon. But this year has already seen some impressive results.

Over four weeks in May and June 2011, All Together Now worked in partnership with The Body Shop. The Body Shop asked their customers to Give Racism the Finger by dipping their finger in ink and putting their fingerprint on a board in the store. In doing so, they were committing to speak up when they witness racism. During the in-store campaign The Body Shop helped All Together Now to collect 50,706 fingerprints in 83 stores across Australia, which resulted in 150,000 conversations about racism between store staff and customers.

Priscilla also tells me that the annual Social Cohesion report (by the Scanlon Foundation) released in September 2011 showed that 1 in 7 Australians have been a victim of racism in the past year… that’s around 3 million Australians! So it’s great to be able to support organisations like All Together Now in helping tackle such an important issue. We hope you’ll join us and do the same…