Business 2.0, Design

The new MBA: Mastering Business Ambiguity

Lisa Kay Solomon has a great post entitled The New MBA: A Masters in Business Ambiguity:

Long gone are the days of “Mastering Business ‘Administration.” (What are we administering anymore?) Today, the model we should be teaching is more appropriately titled: “Mastering Business Ambiguity.”

It’s a great piece—I’d recommend checking it out.

But it also sparked for me some thinking about the role that we (at Zumio, but also designers more generally) play, and I think that a critical part of our value to our clients is in working through ambiguity—the so-called fuzzy front end of business and product development.
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