Earlier in the week I made my first open-source code contribution to Google Code: a Python class that makes it easy to access some common functions of Campaign Monitor’s SOAP API.
It’s only a small contribution (and certainly not the most impressive piece of code I’ve ever written), but hopefully it’ll help someone. There’s some usage notes too on the wiki.
And of course the Campaign Monitor crew were kind enough to give it a bit of a plug too. Thanks! :)
The folks at Freshview have introduced yet another great feature to Campaign Monitor, their web-based email management system: Automatic inline CSS styles.
While there are tools out there that do this (most of which I found out about through the Campaign Monitor blog), having this functionality embedded within the tool itself makes it even easier.
While this probably only means something to developers, it actually will save clients a lot of money too – developers have to spend a lot of time maintaining and updating newsletter templates to get them working right in various email clients. This “one click” solution will make that whole process a lot easier.
Freshview have announced a new feature that allows you to compare the performance indicators (open, bounce, click rates) across a number of campaigns.
I can see this feature being immensely useful for anyone that is using the tool. Previously I’ve had to pull together various reports in a spreadsheet to get nice graphs comparing performance over time etc. and this makes it a lot easier.
I also dig Mathew’s suggestion of doing A/B comparison of different subject lines etc. A great way to tweak the performance of your campaigns.
When I was working at WWF-Australia a lot of effort went into making the organisation’s key email communications as effective as possible. So I was delighted today to see that Mathew from Freshview has chosen the Futuremakers email template as a sample of good email design in his SitePoint article The Principles of Beautiful HTML Email. (Thanks Mathew!)
A lot of “behind the scenes” work went into making sure that the email format worked across all the popular web email software (esp. Hotmail and Gmail). But also we had very clear objectives for the content layout, which is what Mathew highlighted in his article.
P.S. the email was also featured previously in the Campaign Monitor email gallery, which is a great resource for reviewing best practice in email design – as well as providing some nice eye-candy ;)