Exploring SEO – Part 4: Writing effective copy

So, you have a good understanding of your participants, have worked out a structure and site design that meets their needs, and now you’re ready to write the content of your site – the copy.

While many of the principles of good copywriting apply in the offline and online world, there are a few tips for copywriting that are specific to on-screen reading and search engines.

Over the jump I’ll review some of the things I’ve learnt about writing effective copy for the web.

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