emc | Zumio

As I mentioned in my last post, I presented at the Essential Media Communications Summer School last Thursday. My topic was social media for social change – looking at the principles of engagement with a specific emphasis on achieving social outcomes.

As happens with most presentations I do I was tweaking my slide deck right up until the last minute. The Summer School last week was no exception, so the version of my slides that was distributed to attendees at the conference is slightly out of sync with my actual presentation.

Thus here’s a PDF of the slides (6.24 MB) with my associated notes (which are also updated slightly from the distributed version).

From the conversations after my talk, there seemed to be a lot of interest in the diagram about different participation levels. While all this is included in my slide notes, I thought it worth noting that the diagram was conceived by Nicholas Street in response to a couple of reports, most notably the Participate Online research report (PDF 815 KB). It seems the diagram is no longer published on Nicholas’s blog – so I’m reposting it below for reference:

Around the time I came across Nicholas’s post I documented my thoughts, with an emphasis on my experience of Earth Hour 2007 – but have since expanded on them based on conversations with the Social Tech group.

While I still think the concepts are useful to consider, the Participate study is getting a bit long in the tooth now, which is why I didn’t spend a lot of time on that slide in my presentation. Seggr’s post on What social technographic are you? provides some more recent commentary to Forrester’s updated Social Technographics Ladder – both worthwhile references for those of you that are considering different types of participation.

The Pyschology of Influence and Sharing came across my Twitter stream while the Summer School was transpiring, which adds another perspective.

Thanks to everyone who attended the presentation, for the challenging questions at the end of the talk and for the kind words some of you shared with me afterwards. And thanks to EMC for inviting me to talk.

Just a quick note to mention a few up-coming events that I’ll be attending.

Essential Media Communications (EMC) Summer School

I’ll be presenting at EMC‘s “Summer School” program this coming Thursday 18 February. The two-day event is mostly a hands-on practical event, exploring campaigning tactics on a demonstrative campaign. (Disclosure: EMC is one of Zumio’s clients)

My keynote will kick off the event looking at how participatory activism (including social networks etc.) presents great opportunities, but requires a different perspective to traditional tactics to make the most of it.

This is an invite only event, but Gemma at EMC, who is co-ordinating the event, tells me that there are some spare spaces for participants from NGOs and non-profits – so get in touch with Gemma if you are interested: gemma AT essentialmedia DOT com DOT au.

Social Innovation Camp

The team at the Australian Social Innovation Exchange (ASIX) recently announced the successful ideas that will be developed at the up-coming Social Innovation Camp being held in Sydney 5-7 March.

I’ll be attending the event which I hope will be a great couple of days. Zumio is also providing consulting services as part of the prize for the winning idea at the camp – more to come on that front soon.

Enviro 2010

In July I’ll be attending and presenting a short talk at the Enviro 2010 conference in Melbourne.

I’ll post more about the topic a little closer to the date, but in essence my talk, which is scheduled for 22 July, will be looking at how applying the principles and tools of design practice and social networking to sustainability challenges presents opportunities for innovation, along with other benefits.