It’s been, like, forever, since my last post in this series – feels like time to pick it up again and finish the series…
The suggestions in this post are focused on the “behind-the-scenes” elements of your site – to the untrained eye they may not be visible/obvious.
This post definitely sways towards the geek end of the spectrum (just a fair warning if that’s not your thing). However, even if you’re in management, it helps to understand these things for when you’re briefing your tech team.
In the previous posts in this series I’ve focused a lot on the “conceptual” aspects of SEO – the non-technical things that can make a big difference to your SEO efforts. Many of these aspects have other practical and usability benefits.
Over the next few posts I’m turning to some of the more technically-oriented things that you can do to optimise for search engines. These posts definitely sway towards the geek end of the spectrum (just a fair warning if that’s not your thing). However, even if you’re in management, it helps to get an overview on such matters if only for when you’re briefing your tech team.
Today’s post focuses on technical matters that are visible to your participants (i.e. they impact how your users access the site). Future posts will look at some of the behind-the-scenes things you can do to assist search engines.
As before, many of these tips are best practices for other reasons, but they all certainly provide SEO benefits as well. Some techniques will have a bigger impact than others, and how much impact a particular technique may have on rankings is largely unknown (as far as I can tell) as most search engine algorithms are closely guarded secrets. So even if you can’t apply all these techniques, it’s still worth incorporating as many as you can into your site.
So, you have a good understanding of your participants, have worked out a structure and site design that meets their needs, and now you’re ready to write the content of your site – the copy.
While many of the principles of good copywriting apply in the offline and online world, there are a few tips for copywriting that are specific to on-screen reading and search engines.
Over the jump I’ll review some of the things I’ve learnt about writing effective copy for the web.
One of the nice things about legitimate SEO approaches is that “best practices” for websites are also best practices for search engines. Making information findable for your visitors, also makes it more accessible, and more useful, for search engines.
Over the jump I’ll expand on a few techniques that can help increase your site’s visibility to search engines.
Any successful SEO strategy starts with a key premise: that your website/blog/page has something of value to offer to your the people you want to motivate. Applying SEO techniques to a site that simply doesn’t meet their needs (or worse, a strategy that lacks an understanding of who they are) won’t really make a lot of difference.
Whether it be a blog or a web application that you’re building, knowing what value you provide (and what that means to the participants of your site) is a critical piece to the puzzle. While with a blog you may be able to get away with not going to great lengths to analyse your audience and traffic sources etc. some of these principles outlined over the jump can be useful.