I’ve recently been involved in designing and running a bunch of different experiments under Lean Startup principles with an emphasis on testing the value proposition and customer traction (rather than product-specific factors).

While on the surface the idea of experiments seems relatively straightforward, my experience has been they are trickier to get right than they first appear. Especially early in the development of a product or service.

We’ve had some #flearnings along the way that I thought would be valuable to share (to “fail informatively” to borrow the phrase from Clay Shirky). Continue reading →