I “grew up on the internet” during an era when open source and ideas like the Creative Commons were just the “way things were done”. There were often warnings from key influencers like Dan Gillmor, Dave Winer, Doc Searls and others about the threats impending on this ethos and our rights as citizens of the internet. I hold these values pretty dear to my heart.
So I’m finding it challenging to reconcile the conundrum relating to internet of things business models that revolve around the data collected.
While the IoT ideas I am experimenting with may never come to market (I did say “early experiments” in my last post, right?), I am thinking about business models etc. If, as I’ve argued previously, the return on investment rationale doesn’t stack up for energy monitoring devices in an apartment/small-space living context, one thought is that it would be advantageous to cross-subsidise the costs through other means. For example, to provide the device at close to cost (or less than cost, possibly even free) and generating revenue through “other means.” Those other means are likely to involve some way of leveraging the data you have collected. Continue reading