Code, Standards, Tips

Exploring SEO – Part 6: Technical matters – the invisible

It’s been, like, forever, since my last post in this series – feels like time to pick it up again and finish the series…

The suggestions in this post are focused on the “behind-the-scenes” elements of your site – to the untrained eye they may not be visible/obvious.

This post definitely sways towards the geek end of the spectrum (just a fair warning if that’s not your thing). However, even if you’re in management, it helps to understand these things for when you’re briefing your tech team.

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Design, Work

Futuremakers email featured at SitePoint

When I was working at WWF-Australia a lot of effort went into making the organisation’s key email communications as effective as possible. So I was delighted today to see that Mathew from Freshview has chosen the Futuremakers email template as a sample of good email design in his SitePoint article The Principles of Beautiful HTML Email. (Thanks Mathew!)

A lot of “behind the scenes” work went into making sure that the email format worked across all the popular web email software (esp. Hotmail and Gmail). But also we had very clear objectives for the content layout, which is what Mathew highlighted in his article.

P.S. the email was also featured previously in the Campaign Monitor email gallery, which is a great resource for reviewing best practice in email design – as well as providing some nice eye-candy ;)

Links links (19-Jan-2008 to 23-Jan-2008)

  • 9 Benefits of Twitter for Bloggers – Darren Rowse writes up his thoughts on the benefits of Twitter. His focus is specifically on bloggers, but still useful for anyone wanting some ideas as to why Twitter may be useful to them.
  • what’s new on reddit: new features – reddit will soon support focused, private and semi-private reddits. I think this is important for orgs wanting to use except for the “public-ness” of it. We might see retooling of tools to support reddit if it takes off.
  • Zookoda – An interesting looking (free) service – from what I can tell it takes an RSS feed and sends HTML email updates on that basis. Great for promoting your blog or creating quick email newsletters for your organisation. Will need to look into it some more…

(These links were posted to my feed between 19-Jan-2008 and 23-Jan-2008.)

Links links (15-Jan-2008 to 17-Jan-2008)

(These links were posted to my feed between 15-Jan-2008 and 17-Jan-2008.)