I read with interest a recent post by, well… (ahem)… The Internet of Shit (herein IoS) that calls out the internet of things’ dirty little secret.
The article starts by making some (valid) points about the plethora of devices that are starting to emerge that are connected to the internet for no real purpose or value. Sure, they might be cute or novel (and sometimes that can help us rethink things or look at the everyday from a different perspective). But in a time of relative affluence, and declining wellbeing and environmental health, it begs real questions about value and the need for more crap.
But the crux of IoS’s argument runs a little deeper, looking more specifically at how internet of things (IoT) products are often only financially sustainable by “monetize the monotonous that was never even interesting to any at-scale business”. Continue reading
Two interesting posts came across my Twitter stream today.
The first: How To Monetize A Social Network: MySpace And Facebook Should Follow TenCent looks at how Chinese social networking company TenCent totally gets the “because effect” and raises more $$ through non-advertising revenue than Facebook or MySpace.
This was followed by the news that Social networking is bigger than email – with 10% of “internet time” devoted to social media. (I’m still digging to find what the other 90% is used for…)
According to that blog report (I haven’t had a chance to read the full report yet): “The search for a workable ad model is even more urgent now that social media has broken out of the youth demographic, Nielsen found.”
Perhaps, then, Nielsen are looking in the wrong place?