A few weeks back I received this invite via email from colleague Duncan Rintoul, of the Institute for Innovation in Business and Social Research (IIBSOR) at University of Wollongong. Given the topic, I thought it was worthwhile sharing here also:
AES tech-eval: A new SIG focused on the intersection between evaluation and technology
These days it is no surprise to see mainstream and niche programs making use of tech-based platforms: web-based self-help tools, mobile applications, SMS-based reminder systems, viral videos, conversations on social media… the list is much longer than this, and ever growing.
We need to develop capacity among evaluators to work confidently in this environment, designing and executing sound evaluations that understand what these technologies are, how they can be used and how their impact can be measured.
There are also great opportunities for using technology in our evaluations — wikis, online forums, online surveys, social media monitoring… again the list is long and growing.
Spilling over from one of the parallel sessions at the 2011 AES conference, a crew of around 15 people has started pulling together a new AES Special Interest Group around this intersection between evaluation and technology: AES tech-eval.
It’s early days yet, but two things you can do for now:
- Join the email listserv
- Check out v1.0 of their resource library of conference papers, published evaluations and other resources for evaluating tech-based programs and program elements.
Go on, join them! If technology freaks you out, swap fear of the unknown with curiosity and see where it takes you. If you’re already working comfortably in this space, help lead your colleagues forward.
Jax has an enthusiastic post entitled “Building brands on the web“. There’s some great points in there, worth a read (it’s pretty snappy – so won’t take long).
In relation to point 1: “Web users are an active audience” – I would heartily recommend checking out Clay Shirky’s talk at Web 2.0 – it’s a goldmine.
And extending point 5: “Easy and cost effective device to gain customer insights” – make sure you have permission! I know Jax knows this, but didn’t state it explicitly :)
And as Seth Godin and the folks at Campaign Monitor often point out, permission isn’t just “can I email you?” – it means providing timely and relevant communications.
In other words, just because you have an email address and an “opt-in” checkbox doesn’t mean that people won’t consider you spam.
- Twitter is an Event Aggregator – Interesting use of Twitter – posting news related to the “Super Tuesday” primary voting in the U.S.
- Companies must listen to the Web 2.0 world – I don’t like the “avoid risk” case for social media strategy; I prefer to focus on opportunities. This article provides an overview of the potential risks. I’ve found that blogs can be a bell-weather for broader constituent sentiment, so worth watching.
- Internet fundraising trends 2008 – A collection of predictions for fundraising and donating in 2008, incl. a spot from Priscilla @ Solidariti and Seth Godin.
(These links were posted to my del.icio.us feed on 05-Feb-2008.)
- Stockvault.net – Another free stock photo site and community. A potentially useful addition to iStockphoto and Stockexchange.
- Sprout Builder – “Sprouts” are widgets that you can add to your site and share with others, created from your own media. Although I’ve not looked deeply into them, they seem a handy and quick way to build promotional widgets for your organisation or cause.
- Is the Tipping Point Toast? – This article has been spreading like wildfire through blogland. A rebuttal, of sorts, to “The Tipping Point” concept where a few “influentials” take trends viral. Thought provoking, and I would say essential reading for anyone in the marketing biz.
(These links were posted to my del.icio.us feed between 28-Jan-2008 and 04-Feb-2008.)
(These links were posted to my del.icio.us feed between 15-Jan-2008 and 17-Jan-2008.)