Over at the SVA Blog Ben McAlpine asks the question Shared Value – Is it worth the hype?.
Specifically, he notes a colleague asking how Shared Value is different to “smart business”.
Shared Value, is of course, smart business. But Ben’s description of Shared Value I think has an issue that I see in an awful lot in discussions about the topic. It touches on only the first of 3 pillars that are outlined in Porter and Kramer’s HBR paper that launched the term into the business mindset.