One of the more obviously powerful things about Twitter is the ReTweet – where one user effectively “forwards” a Twitter post from another member.
If you are an organisation posting on Twitter, and you are aiming for a ReTweet, care should be taken to keep the character length of your post even shorter to allow for the “RT @<yourid>: ” at the beginning of a message, where “<yourid>” is your Twitter username.
It’s a simple thing (and reasonably obvious), but I find it’s an easy thing to forget when you aren’t used to it, or under time pressure…
(If ReTweeting is important to you, Dan Zarrella’s analysis of ReTweet trends and corresponding report.)
- Twitter is an Event Aggregator – Interesting use of Twitter – posting news related to the “Super Tuesday” primary voting in the U.S.
- Companies must listen to the Web 2.0 world – I don’t like the “avoid risk” case for social media strategy; I prefer to focus on opportunities. This article provides an overview of the potential risks. I’ve found that blogs can be a bell-weather for broader constituent sentiment, so worth watching.
- Internet fundraising trends 2008 – A collection of predictions for fundraising and donating in 2008, incl. a spot from Priscilla @ Solidariti and Seth Godin.
(These links were posted to my del.icio.us feed on 05-Feb-2008.)
- 9 Benefits of Twitter for Bloggers – Darren Rowse writes up his thoughts on the benefits of Twitter. His focus is specifically on bloggers, but still useful for anyone wanting some ideas as to why Twitter may be useful to them.
- what’s new on reddit: new features – reddit will soon support focused, private and semi-private reddits. I think this is important for orgs wanting to use del.icio.us except for the “public-ness” of it. We might see retooling of del.icio.us tools to support reddit if it takes off.
- Zookoda – An interesting looking (free) service – from what I can tell it takes an RSS feed and sends HTML email updates on that basis. Great for promoting your blog or creating quick email newsletters for your organisation. Will need to look into it some more…
(These links were posted to my del.icio.us feed between 19-Jan-2008 and 23-Jan-2008.)