Business 2.0, Government 2.0, Presentations, Social media & networking, Sustainability

Web Directions South 2010 – presentation and notes

Thanks to everyone who came to see the presentation at Web Directions South yesterday, and sorry we weren’t able to have a bit more discussion at the end of the session — some great questions and ideas came up that I would have liked to explore further.  I’ve posted the presentation to Slideshare:

Or you can download a PDF of the presentation, along with notes (PDF 14.4 MB), including pointers to the various sites and articles I mentioned in the presentation.

Business 2.0, Government 2.0, Presentations, Social media & networking, Sustainability, Work

Web Directions South: Creating platforms for social innovation

I’m very excited to be joining an inspiring line-up at Web Directions South in a few weeks’ time, presenting on the topic of Creating platforms for social innovation:

People are redefining the relationship they have with the organisations they interact with, empowered by social technologies.  They are seeking:

  • Human-ness: as organisations have grown in size and become more and more depersonalised, people are wanting more human interactions and personal response;
  • Trust: from greenwashing to the GFC, the market’s trust has been eroded — people are looking for organisations to say what they mean and mean what they say;
  • Co-creation: people are taking a more active role in developing the products and services that they use.  And if they don’t find what they’re looking for, they will often create it themselves;
  • Responsibility: people want to engage with organisations that are genuinely addressing the complex issues of sustainability and wellbeing.

Building a brand, service or product offering that resonates in this new “economy of meaning” requires a rethinking of an organisation’s relationship to the “market” — their customers, stakeholders and the environment.

In this presentation we will examine how innovative organisations are using social technologies and design methods to create multi-dimensional value — both for the organisational and community — and will explore the themes that underpin the examples with a view to applying them in your context.

Regular readers will note that the session is focused on a number of themes that I’ve been exploring here lately, so I’m really looking forward to connecting with other folks at the conference around these concepts.