Design methods

We apply a variety of techniques to solve a particular challenge or set of challenges, depending on the context and requirements of the project. While the specific tools we employ will differ from project to project, the following matrix outlines the a number of common methods that we employ. If you are interested in learning…

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Disruption

Everyone seems to be talking about “digital disruption”: tablets and phablets, apps, social media, wearables, the Internet of Things, big data, collaborative consumption and the on-demand economy… even unicorns!? Depending on who’s doing the talking, this is either a tremendous opportunity, or ominous threat, to existing industries and sectors. Whichever side of the argument, one…

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Shared value

In a recent HBR article, Harvard University professor and authority on competitive strategy Michael Porter, with his colleague Mark Kramer, outline a new vision for business that they term shared value — where a business enhances its competitiveness while simultaneously advancing the economic and social conditions in the communities in which it operates. They emphasise…

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Market drivers

In our work with leading brands over the past decade, across the commercial, non-profit and public sectors, there has been a discernible cultural and economic shift as people redefine their relationship to the organisations and institutions with which they interact. They are seeking: Human-ness: As organisations have grown in size and become more and more…

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Principles for success

Through our work with clients and our analysis of market drivers we have identified some common principles underpinning the organisations, products and services that are thriving in these new marketplace conditions. These principles underpin our process and inform our work with our clients. Purpose A clear purpose and value proposition is essential, one that aligns…

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